My Surprising Experience with Coca Cola’s It’s Beautiful Ad
Something specific to me in regards to this ad. See that Mexican restaurant about 27 seconds in? That place is La Mexicana Taqueria, which is a fabulously delicious and authentic restaurant in Denver’s Highland neighborhood.
It just so happens that the evening of the Super Bowl I was dining in that exact establishment, and it was while we ate our delectable meal that this ad aired on the televisions around us. The staff was ecstatic to see the ad with their restaurant, and as we looked, there was the very restaurant in which we sat on screen. Our waitress later told us all about the filming for the ad there, and all of the decorative stuff that Coke brought in and let them keep, and the elderly gentleman you see who turned out to be her father-in-law and the owner of the establishment. It was touching to see her genuine pride and happiness that her family’s business had made it as part of a highlight in the beautiful diversity that makes America what it is. It made us feel so pleased to be right there, and lucky to have timed it so well. A very good night.
Turns out this very same ad has suddenly faced huge controversy from people outraged at the portrayal of a multilingual song of patriotism and Arab women in burqas as a part of American culture. “But, it made me feel so happy!” I cry. Too bad, it’s offensive! Obviously I don’t have to give much explanation as to why people complaining that they’re facing the unholy desecration of a song that was and still is the British freakin’ National Anthem by attributing their precious melting pot of purity and absolutely no immigrants to the shocking concept that people are different. And trying paraphrase or cite some of the YouTube comments on here is, as you may suspect, utterly pointless, as with any argument.
Happily, not every aspect of the day was ruined for me the moment I hit up the internet. There are those who have proven that most people are standing up for the ad, and those lashing out are a vocal minority. But that’s all I seem to see these days. With how connected we are with everything in our world of instantaneous communication and monkeyspheres stretched broad and thin it seems that the tiniest thing that might (will) not even have any effect on anything will set people off in unfathomable spirals of hatred and devolving idiocy.
But anyway, how was your Sunday?
I’m super freaked out at how racist people still are… I wish racist and intolerant people would hide in the closet and be afraid of what people thought if they came out… And then everyone else could love freely and openly and flaunt it like rock stars…